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Keune So Pure

Life is so much better when you take great care of yourself. It simply means making conscious choices and knowing exactly what goes into the things you choose to use.

Joanne van Hoeflaken, education manager Keune Haircosmetics

So Pure Care

Hair Wellness.

Treat yourself with a complete hair wellness experience. So Pure provides treatments for every hair need.

So Pure Color

Ammonia- and Paraben Free.

Keune’s exclusive ammonia-free color program for professionals soothes the hair and the soul. A mild and effective way to color and lift your hair in an infinite palette of beautiful, interchangeable, natural and fashion shades.

So Pure Styling

Create long-lasting looks

A complete range of styling products to create long-lasting looks. Complete each treatment perfectly with a styling treatment enriched with fruity orange and palmarosa essential oils. So Pure Styling is paraben-free. The hold and shine factors are based on a rating scale from 1 to 10.